Diversification

Diversification means not putting all your money into one type of investment. Instead, you spread your money across different assets (like stocks, bonds, real estate, etc.) so your overall risk is lower.

Think of it like this:

"Don't put all your eggs in one basket." If one basket falls (one investment loses money), the others can help balance things out.

Why Is Diversification Important?

Because no investment is 100% safe. Prices can go up or down for many reasons:

How You Can Diversify

Here are a few ways to diversify your investments:


1. Different Asset Types — Match Each to Its Example

Asset Types
Stocks
Bonds
Real Estate
Crypto
Cash
Examples
Apple, Tesla, Amazon
Government or corporate bonds
Rental property, REITs
Bitcoin, Ethereum
Savings, money market funds

2. Different Industries

Even within stocks, you can diversify by sector:

SectorExamples
TechApple, Microsoft
HealthcarePfizer, Johnson & Johnson
EnergyExxon, Chevron
Consumer GoodsCoca-Cola, Procter & Gamble

3. Geographic Diversification

Invest in companies from different countries:

RegionExamples
U.S.S&P 500 companies
EuropeNestlé, SAP
AsiaSamsung, Toyota
Emerging MarketsIndia, Brazil, Africa

4. Use Diversified Investment Tools

If you're just starting out, you can use one product that's already diversified, like:

These give you exposure to hundreds of investments in one purchase.

Real-Life Example

Let's say you invest $1,000 like this:

Now if tech stocks fall, the other investments might stay stable or grow — reducing your total loss. That's diversification!

Summary

ConceptExplanation
What it isSpreading money across different investments
Why it mattersLowers risk and smooths out returns
How to do itMix asset types, industries, countries
Easy optionUse ETFs, mutual funds, or index funds